Run Successful Public Relations Campaign - Tools

Public Relations tools help the PR professional to promote positive attitudes and behavior towards the organization which finally helps to convert interested consumers into customers. They are very cost-effective, and often give a greater degree of control than more broadly targeted advertising campaigns.

Advertorials 

Advertorials are advertisements in the form of news stories or reviews in newspapers. Advertorials allow you to associate your advertising with the credibility of the newspaper. Many businesses employ advertising or marketing professionals to help them develop TV advertorials - which are commonly used as a form of advertising and product placement.  

Social media

Social media lets you bypass the media and go straight to your customers. Using social networking sites such as Facebook and Twitter allows you to follow and be followed by journalists, drive web traffic, manage issues by responding quickly to criticisms or negative perceptions and increase exposure for your business brand.  

Newsletters

Print or emailed newsletters are a good way to promote your business, communicate with customers and keep them informed of new products and services. Regular newsletters can strengthen your personal connections with customers and reflect your business brand and personality. A well written newsletter offers information of value to your customers. 

Brochures and catalogs

Take home' or mail-out brochures or catalogs can help keep your customers thinking about your business and its products and services. Properly designed brochures and catalogs give customers confidence in you and your brand, and help drive customers to your website or store. Information contained in business brochures and catalogs can be effectively reworked for your website, helping you do business online.  

Business events

Events are opportunities for an organization to gain exposure for their businesses and promote new products or services. It also makes sure that accurate information reaches the targeted customers. From a sales point of view, events are a chance to counter customer doubts and build customer confidence. They can also help in reaching the target market and competitors, and build the mailing list. Trade shows are an opportunity for businesses to compete in their industry and share information with people in similar lines of work. 

Speaking engagements

Speaking at events where customers are likely to attend helps position you as a leader or innovator in your field. As a business owner or leader, building your reputation as an expert also builds the reputation of your business and draws new customers. 

Sponsorships or Partnerships

Partnerships and sponsorships are good for business. Supporting a not-for-profit cause can help build feelings of goodwill and loyalty towards your business. Partnerships can help consumers identify the organization with good business practice and ethics.

Employee relations

The staff of an organization are the ambassadors for their business and brand. Many larger businesses conduct employee relations by building their business culture and team relationships by sharing information, promoting involvement and instilling a sense of pride in business achievement. This can improve teamwork, staff retention and productivity, and ensure that staff are representing your business consistently and with the right messages.  

Community relations

Building good relationships with members of the community where you do business helps build customer loyalty. Find out where the customers in your community live by collecting postcodes at point of sale.